Data Scientist, Digital Marketing
Culver City, California
12 months contract with possibility of extension
Pay Range: $60-65/hr.
Summary
The Client is looking for a data scientist to work on the Digital Marketing team to help us: understand public consumer feedback at a scale, excavate insights to optimize our marketing and products, and monitor external brand relevancy. This person must have a deep understanding of statistics, machine learning techniques, digital marketing data and NLP to identify actionable insights and have the ability to successfully evangelize, educate, and enable within a very large organization.
Responsibilities
- Build and maintain data driven optimization models, experiments, forecasting algorithms and machine learning models to better campaign performance, identify trends and optimize products
- Assess business needs to translate model outputs into tangible and actionable findings and reports for both marketing and product
- Produce performance benchmarks across various digital marketing channels
- Create, maintain and automate content taxonomies and use for attribution analyses
- Design NLP applications and utilize topic modeling to understand digital consumer feedback for ourselves in comparison to competitors
- Create and maintain data analytics dashboards
- Communicate and present findings to key stakeholders
Key Qualifications
- Attains clear understanding of statistics
- Capability to code in SQL and Python or R to work with large data sets
- Knowledge around machine learning techniques (clustering, decision trees, artificial neural networks, regression, classification, Keras, etc)
- Experience building custom data models and algorithms to apply to data sets
- Understands digital marketing data – Social, SEO, Paid, etc
- Experience creating data visualizations with various programming languages (JavaScript and D3 preferred)
- Understanding of NLP techniques for text representation and semantic extraction
- Deep knowledge of text representation techniques (such as bag of words, sentiment analysis, n-grams etc)
- Ability to work and speak to both creative and technical teams
- Ability to solve problems with an analytical mind set
- With 5 years of experience manipulating data sets and using statistical models plus NLP to extract insights and visualize them for stakeholder
Education
Bachelors degree or equivalent preferred.
Please share your resume to vincent@mindsource.com and/or reach me at 650-492-4188.
#23-00139
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